Jaguar and Land Rover is a set of luxury vehicles, manufactured by a firm owned by Tata Motors ,which is an Indian owned Automobile firm and currently one of the largest Automotive firms in India. Located at Whitley in Coventry, England, Jaguar Land Rover Automotive PLC is currently the holding firm of the automobile firm that manufactures Land Rovers and Jaguar brands.
How Jaguar Car Brand Evolved
Jaguar Cars Limited was founded at Coventry in 1922 as Swallow Side Car firm, changing its name to Jaguar in 1945 and began producing high performance engine vehicles. Land Rover was first rolled out in 1947, and gained a reputation of tough field serviced vehicles. In 1989, Ford acquired Jaguar then acquires Land Rover in the year 2000.In 2008, Tata motors, an Indian motor vehicle firm buys Jaguar Land Rover.
Turbulence And Rise Of Jaguar Land Rover
In 2009, after a global financial meltdown in 2008, car sales dropped drastically in the world. Jaguar Land Rover Company had no option but to seek a state loan from Lord Mandelson who was then the Business Secretary, but later left the negotiations when the government insisted to take control in the strategy of the company. Towards the end of 2010, car sales rose with good performance world wide.
The British Identity Of Jaguar And Land Rover
The core activity of Jaguar Land Rover firm is to design, develop and sell vehicles with Jaguar and Land Rover brands, despite being owned by a foreign firm Tata motors, which is the biggest car manufacturer in India. The growth of the firm has been tremendous reaching to almost every corner of this world to give luxurious drive in the same original British brands of Jaguar and Land Rover.